Do Something Different

Business.

Success in marketing your carpet cleaning business - the biggest problem with the carpet cleaning industry is that anyone can get in with little money. Then, the start - up" entrepreneurs" jump in with no marketing plan.

In many cases, carpet cleaning businesses are started on less than a few thousand dollars. - the only way they know to compete is by price. Don' t feel bad if that' s how you started. They figure if they charge the cheapest prices in town, they' ll get lots of business. Heck, it' s how I started. Based on most of the advertising I see, it won' t be hard to beat them.

But what you can do is use your competitor' s lack of education to your advantage. - first, make sure you have a reason for you existence. What is your unique selling proposition? Why is your company needed in your market place? If you are just another carpet cleaner, you might as well quit and get a real job. You must have an aim on offering something different to your community.

I' m sure your city has enough average Joe cleaners. - some examples on market differentiation would be: pet odor removal specialty, highest level of service, or steam cleaning, oriental rug expert with fast drying. It' s okay if there is another company doing it. The idea is to offer something that nobody else in your area markets very well. Just make sure it' s something that isn' t already heavily marketed in your area. For example, if your position is that you give the highest level of service, you shouldn' t charge average prices.

After you' ve differentiated yourself, make sure all your marketing complements each other. - if you convince your client that you give the highest level of service and the price quote you give is comparable to other companies, they' ll sense something is wrong. If you are the pet odor removal specialist, you should run ads about pet odor. Subconsciously, they won' t believe your entire message. But don' t stop there. Have a section in your newsletter with a plug for the humane society. Do everything you can to promote how wonderful life can be with pets.

Put a blog on your website written by your dog. - advertise in their newsletters. Be active in local animal groups. Paint your van like a huge spotted puppy. Do something different. Go crazy with it.

Consumers love to spend money on a company with new ideas. - but a seafood restaurant where you catch the food yourself, and the chef prepares your meal in front of you would be something unique. The world doesn' t need another seafood restaurant. Everything you say to sell your service is marketing. Don' t be boring. It should all tell the same story of your market position. Break out of the box.

Throw it in the trash. - heck, don' t even keep the box around. Be different and people will beg to do business with you.