Make Sure The Information On Your Website Is Fresh And Updated

Business.

The trends of charity organization - charity organizations in malaysia are catching the internet trend. Here are a more tips on how to make a better website and how to make your charity website work for you. From total strangers to the net they are now slowly but surely moving towards online donations and fund raising.

Your website could be the most powerful tool your non profit has for communicating with the public. - do not let this resource slip away. Used effectively, it can be a great source for raising funds, and getting out, providing volunteer opportunities your message. Here are some tips for maximizing the benefits of your website: Contact. Every page should list your address, your email address, your phone number. It is vital that visitors to your website know exactly how to reach your organization.

Make it easy for them to find you. - every source of communication you have with the public should exhibit the same brand, or personality. Branding. Your website, your emails, your pamphlets, your letterhead, grant proposals, newsletters, business cards, every point of contact with the public needs to have a consistent personality. Content. That personality may indicate your organization is traditional, centrist, homey, left leaning, tends to the right, keep it consistent, whatever your message so that your mission is clear and repeated and readers recognize you.

Use your website to provide information about your organization that readers cannot find elsewhere. - provide a calendar of upcoming events, and after the event, report the highlights. You can list current projects and report their progress. Space and time permitting, you may want to add relevant information from outside sources. Update. For example, if your not for profit serves the elderly, readers might be interested in reading about the developments in the new fields of medicine and prescription drug coverage. Make sure the information on your website is fresh and updated.

Some sites have not been updated in years, giving the impression that the cause has been abandoned. - if you have ever searched for information and thought you would found it, only to see a calendar of current events that is months old, or deadlines that have long since passed, you know how disappointing it can be. If you put articles on your site that you intend to leave there, make them evergreen. Articles that include such things as tax breaks that will expire at the end of the year or limited time opportunities should be removed or updated once they are no longer relevant. In other words, they contain information that is good today and, barring major world changes, should be good next year and the year after. Donate. On your home page, give some background information and a tab that says something like, support us or here is how you can help.

Readers should not have to search for donation information, but it also should not slap them in the face. - once readers click that link, they should find some introductory information about how their donations are used. A$ 30 donation, etc, 12 hungry people. Some not for profits are very specific, a rescue missions, for example fund raising materials might state the following, A$ 20 donation provides hot meals for 8 hungry people. If you cannot offer the opportunity to donate online, be sure to provide a printable page that has the same information as you would have on your reply card. On a separate, but easy to find page, tell readers how their donations will be spent.

How donations are spent. - donors want to see that you are doing what you say you do, and it makes their contribution seem more concrete. Your website is a great place to thank your donors and sponsors, assuming you have their permission to do so. You can also link here to your annual report and your Form 99 Express appreciation. Potential donors are often inspired to contribute by seeing who else supports you. Keep track. You can do this on a separate page called our funders.

If you set up your website in such a way as to track how many people visit the site, which pages they view most, which are not viewed at all, which pages are downloaded, you can use that information to hone your fund raising efforts. - do not fail to have your web address on every communication that leaves your organization. The bottom line is, your website is an endless source of opportunity and may be the most cost - effective way of bringing in funds. We hope that the internet can help charity organizations in Malaysia to better raise funds for the activities and daily expenses.